Design and development are merging into one.
It seems like a crazy thought at first, but it isn’t really. With web access possible from computers, phones, and tablets of all shapes and sizes, the need for responsive web pages is greater than it ever was before.
And to create nice-looking, user-friendly responsive web pages, design and development have to fit together hand-in-glove. If they don’t, the design either comes across as clunky and cluttered, or the elements on the page don’t work right—and either one can be a death sentence for a website that gets a fair amount of mobile traffic.
In fact, in a SitePoint poll, 70% of the respondents thought designers should have good enough coding skills to help bring their ideas to life and modify how different elements interact, if necessary.
As a developer, you may not be responsible or expected to understand the psychology of color or how branding guidelines play out on a web page, but you will need to understand design enough to know how to make page elements work together when you’re creating a responsive web page.
Why Companies Want the Full Package of Responsive Design + Development
To understand exactly why responsive development is so important to companies, you need to know a little bit about SEO:
Because more than 25% of all web traffic is mobile and some sites get more than 50% of their traffic from mobile devices, it’s important for them to count this traffic towards one domain.
If it counts towards two domains, website.com and mobile.website.com, for example, the search rankings and quality score of their original domain will decline. With the internet’s cut-throat competition for traffic and being number one in search results, most businesses are not willing to suffer this loss.
To solve the problem, they go for fully responsive websites that look nice regardless of whether they display on a desktop computer screen or a smart phone.
Brolik shows an example of what a responsive home page looks like for the Boston Globe in their blog post Responsive Web Design Examples with CSS Tips and Tricks. Using fluid grids, the page looks nice and is user-friendly no matter the screen resolution.
How Developers Solve Display Problems with Responsive Design
There are almost an endless supply of screen sizes and resolutions out there that responsive websites have to adjust to and look good on.
This presents quite a challenge to designers and developers, but renders the possibility of designing and developing a custom screen for each resolution size completely impossible.
And the work developers do to implement responsive design for mobile screens does boost business: O’Neill clothing brand increased their sales transaction rates on mobile devices by 333.33% on Android and 112.5% on iOS after they went responsive.
What Companies Value in Responsive-Intelligent Designers and Developers
Increasingly, web designers still don’t have a very good grasp of what goes on underneath their designs (the code) to make them live and interactive for a user, so it’s important for developers to know some basics of design and display to make responsive designs successful.
In fact, though there are 200,870 positions open for web designers, there are 1,336,300 positions open for web developers – that’s 6.65 times more job opportunities.
Further, there’s a significant salary difference at steak. While the average web designer earns $47,820 each year, the average web developer has a $85,430 annual salary.
Earn Your Certification in Web Development & Land One of These Valuable Positions
At LeaderQuest, we to prepare job seekers for the kind of positions companies want to hire for.
For intermediate level developers, we offer Web Development training lasting 8 days that teaches students to develop and launch modern web apps.
Through our Premier Placement Partner Program, we give all of our graduates increased exposure to hiring mangers, and our customized training plans bend to accommodate full-time workers.
Learn more about which of our web development programs is best suited to your career goals, or get in touch to talk with one of our career advisors to find out the steps you can take to become one of the valuable, responsive design intelligent web developers companies are so desperate to hire.